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      OA系統  
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      銀行打響ETC“搶奪戰”
      發布時間:2019-06-26   信息來源:經濟日報   
            “9折跑高速,通關快一步!”近期,各家銀行紛紛推出ETC辦理活動。
            銀行加大力度推廣ETC業務與國家出臺的政策密切相關。日前,國務院發布《深化收費公路制度改革取消高速公路省界收費站實施方案》,要求2019年底前各省(區市)高速公路入口車輛使用ETC比例達到90%以上,同時實現手機移動支付在人工收費車道全覆蓋。業內專家認為,目前高速上的收費通道仍然以人工為主,高速收費站出入口通行緩慢,卡住了車流速度。未來ETC使用比例達到90%以上,將極大提高通行效率。
            近日,國家發展改革委聯合交通運輸部印發文件明確,鼓勵銀行業金融機構、非銀行支付機構和互聯網企業等服務機構緊密合作;允許ETC綁定既有銀行賬戶和支付賬戶;支持商業銀行推廣發行加載交通行業應用的聯名卡。
            隨著政策的出臺,預計到2019年12月底,全國ETC用戶數量將突破1.8億;而截至今年3月份,全國ETC用戶只有8000多萬,市場空間巨大。因此,各大銀行紛紛搶占ETC市場。
            郵儲銀行海南分行辦公室高級主管梁磊表示,ETC業務屬于銀行中間業務范疇,通過ETC業務與銀行卡產品捆綁,擴大信用卡產品的服務半徑,不僅可以增強對信用卡產品客戶的黏性,也有利于擴大信用卡客群范圍。梁磊稱,車主是一批優質的潛在客戶,為了獲取零售客戶,擴大信用卡借記卡業務,增加活期存款量等,銀行愿意推廣辦理ETC。
            在這個過程中,消費者也能得到實惠。“將ETC與信用卡綁定后,不僅免去了充值手續,而且可以享受信用卡促銷活動的各項優惠,因此該項業務推出后,獲得了廣大汽車客群的認可與歡迎。”梁磊說。
            目前去銀行辦理ETC業務,除了方便快捷,還享受各項優惠活動。工商銀行于6月1日推出線上全流程辦理,包括全國ETC標簽申請、綁卡、查詢、激活業務;去建設銀行辦理ETC信用卡還可免費獲贈ETC設備,并享受上門安裝便利服務。除了國有銀行,中小商業銀行也紛紛推出ETC業務。比如,一些地方商業銀行自今年5月份以來,推出了多項ETC推廣活動,除了享受通行費9折優惠措施,還可參加消費累計積分兌換禮品的活動。
        
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